How to Use LinkedIn to Build Your Brand in 2020

How to Use LinkedIn to Build Your Brand in 2020

LinkedIn has over 660 million professional users around the world, making it the ideal place to grow your personal brand. 

Not only is it a great place to network, it also provides lots of insights and tools to help you gain more connections and boost engagement. 

But, it’s important to make sure you’re using the platform as effectively as possible. This will ensure you can fully show off your skills, knowledge, and achievements. 

In this blog post, we will be outlining some of the best ways to use LinkedIn for building personal brands 

How to use LinkedIn for a personal brand

The way you use your LinkedIn profile will be a direct reflection on your brand. So, to create a business on LinkedIn it’s important to fully optimize your profile accordingly

LinkedIn can help you: 

  • Boost your personal brand
  • Get more traffic and become more visible 
  • Generate new business leads
  • Engage with your audience 
  • Find more opportunities 
  • Gain more business connections

Building your personal brand on LinkedIn is a must. You need to show off your expertise and have a profile that’s both eye-catching and professional. 

First impressions are important. Most people make up their minds about someone in just a few seconds, and this applies to social media, too. 

This means your profile needs to help you stand out from the crowd. This way, you can market and grow your brand successfully. 

Work on your profile

If you’re wondering how to build your personal brand on LinkedIn, working on your profile is a great place to start.  This is the first thing people will see, so, whether you have a personal or business LinkedIn account, it needs to create a good first impression. 


First, make sure all the sections are filled in and your profile is set to public. Then, add a professional headshot for your profile picture. You can also use an interesting cover photo to help your profile stand out from your competitors. 

Next, make sure your description sells your skills, abilities, and experience. It should be appealing to your target audience, and it should be clear and concise. Always try and include some relevant facts and figures to back up your accomplishments. 

You also need to make your profile visible and searchable. To do this, you should optimize your profile for searches by using keywords in your headline, job title, summary, and descriptions. 

You can also customize your URL for Google searches. This should, ideally, be your name or business name; but, if this is taken, try and choose something similar. 

Lastly, make sure you update your profile regularly or whenever something changes. For example, if you change career, post a new article, take a course, or something else, make sure you add this to your profile. 

Publish articles frequently

If you already have your own blog, you might not have considered publishing articles directly to LinkedIn. But, this can be a great way to build your brand, as your articles will show up in your connections’ feed. This can increase the chances of your audience reading an article. 

When doing this, you might choose to repost the same content as your blog, or you might want to create brand new content that’s exclusive to LinkedIn. 

Either way, publishing high-quality, engaging, helpful articles can help you engage with your audience and gain more connections. 

Engage in LinkedIn Groups

Another fantastic way to give your brand a boost is to join LinkedIn groups. This can be a powerful networking tool, and is a good way to network with professionals with similar interests to yours.


After finding and joining groups relevant to your industry or profession, don’t just silently lurk in groups. Make sure you engage with others and build relationships.

You can do this by starting threads, asking questions, responding to others, commenting and liking posts, and trying to be as sociable as possible. This can lead to more connections and opportunities in the long-run.

Post regularly

One of the most important things to do when using LinkedIn is to be consistent with your posting and interacting. It’s better to have a set time each day to do this, rather than spending many hours one day and then going silent for weeks.

When developing a personal brand on LinkedIn, it’s important to post as regularly as possible.

Aim to spend at least 1 hour each day posting on LinkedIn and responding to other posts and messages. This will help you build rapport with others and, ultimately, reap the maximum rewards from the platform.

Connect, interact and build relations


Lastly, it’s important to remember that LinkedIn is a social network. This means it should be used for interaction and building relations, not just for selling or creating your own posts.

Make sure you set aside some time each day to go through your news feed. Like, comment, and share posts and offer helpful advice if you can. Focus on building relationships with others.

For example, if you have a few connections that you would really love to work with, try and engage with them on a daily basis. It’s much easier to make a sale if you warm up the prospect first. It means that, if you do pitch to them, they will already know who you are.


When using LinkedIn, branding yourself effectively is highly important. Your LinkedIn personal branding sets the tone for all future interactions. It can make a huge difference to your results.

By following these personal branding LinkedIn strategies, you can gain more meaningful connections and grow your online business.