How to Make A Marketable LinkedIn Profile

How to Make A Marketable LinkedIn Profile

A marketable LinkedIn profile is a game-changer. With millions of users vying for the attention of recruiters, you need a knockout profile to raise your visibility. You will be able to succeed better with a marketable and professional profile. 

In this article, you’ll learn how to create a highly optimized profile for LinkedIn so that you can stand out from the crowd and eventually get more business.  

Step-By-Step LinkedIn Profile Completion Process 

Everything begins with a profile. Highlighting the right things will help connect with people who can expand your career or dramatically improve your prospecting efforts. Things to highlight include the following: 

  • Step 1: Profile Photo 

A professional profile photo is good enough to use. Ensure it is not blurry or disrupted. 

  • Step 2: Background-Image 

A good background-image will make your profile stand out. 

  • Step 3: Headline

Make an amazing first impression with a catchy headline. 

 Step 4: Location, Company Website, Corporate Email 

Specify the location, input your company website, and add your corporate email. 

  • Step 5: Summary 

Be creative and draft an engaging summary. 

  • Step 6: Experience 

The experience listed should reflect everything you do. 

  • Step 7: Skills & Endorsements 

List at least 10 skills. 

Useful Tips on How to Create an Outstanding LinkedIn Profile. 

Have a look at your current LinkedIn profile and ask yourself a simple question. What needs to be improved in order to make profile even more professional and well optimized? If you really want to create the best marketing LinkedIn profiles, here are several super valuable tips from professional Linkedin profile consultants:

  • Create a Custom Background Image 


A custom background image will help you create a great first impression. Use a free tool called Canva to create a beautiful banner or hire a freelancer on Upwork for 5 USD to create one for you. Do not forget to add a call to action to the banner so that you can increase profile views and conversions. Get creative and pick a theme to grab attention.  

  • Improve Your Summary  

The summary enables you to define yourself. Use it to show off your personality and highlight your biggest achievements. Look at an example of summary for marketing linked in. Customize using own details. 

Be the LinkedIn summary process owner and share your professional accomplishments. Incorporate marketing keywords LinkedIn in the summary. This will make it the best LinkedIn search criteria for marketers.

A call to action link at the end of the summary will help you get what you want. Make it work for you. Learn how to dump LinkedIn profiles so that you can connect with your target audience. 

  • Boost Your Skills By Endorsing Skills of Your 1st Level Connections 


It’s not a secret that endorsing skills of your 1st level connections might bring you some endorsements of your own skills. Once you start endorsing skills of your contacts, you will notice that approximately 20-25 percent of those users will open your profile and endorse your skills in return. The only problem is that it might be quite time-consuming to do endorsements manually. Make use of automation tools like Octopus CRM to launch Endorsement campaigns. This will enable you to get validation for your skills and experience. 

  • Do Keyword Research 

How to increase the flow of marketable leads to your LinkedIn profile? Use keyword research to layer in the appropriate keywords in your profile. Then add keywords to the main sections of your LinkedIn profile and make sure they look natural. LinkedIn keyword report will help you optimize your profile. 

  • Ask for Recommendations 

The quickest way to get recommendations is to ask for them. Give recommendations to your contacts and ask for them in return. Do not be shy to ask for recommendations since it’s one of the most important sections of your LinkedIn profile that will definitely add some social proof and credibility to you as a professional in your niche. 

The entire process of LinkedIn profile optimization will definitely take a few hours of your precious time, however it’s a mandatory condition if you would like to increase your overall LinkedIn profile engagement and boost prospecting efforts.