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Turn LinkedIn Likes Into Leads

If you’re on LinkedIn, you’ve probably noticed the likes on your posts. Well, likes are one of the most common forms of engagement on LinkedIn. When you get likes, it means people are showing appreciation for your content. 

However, many people are unaware of the untapped potential behind these simple clicks. This leads us to the question: how do you turn LinkedIn likes into leads?

We’ll guide you through the process of transforming those LinkedIn likes into valuable leads for your business.

How to Find “Likes” On Your LinkedIn Content

First things first, how do you find “Likes” on your LinkedIn content? Thankfully, it’s super easy. Just follow the steps listed below to see the likes on your LinkedIn posts.

  1. Sign in to your LinkedIn account and head over to your profile page.
  2. Click on the “Activity” tab to view your recent posts and activity.
  3. Scroll through your activity feed to find the posts that have received likes. These are the engagement points you want to capitalize on.
  4. Click on the post and scroll down to the bottom to see the full list of users who have liked your content.
  5. You can now see profile pictures of the users who liked your post. 
  6. Click on any profile to explore more about them and identify potential leads based on their job titles, companies, and connections.

Keep reading or learn more about LinkedIn Reactions

Contact People Who “Like” Your Content on LinkedIn

Now that you’ve identified your post’s admirers, it’s time to take the next step and connect or engage with them. Remember, these likes represent a genuine interest in your content, which can be your foot in the door to meaningful connections and potential leads.

Here’s how to contact LinkedIn users who have liked your post:

Personalize Your Invitation

When you spot users who’ve liked your content, but they aren’t your connection, you may want to send them a personalized connection request

But a generic message won’t cut it, as it’s less likely to grab their attention. Instead, it is a good idea to craft an invitation that shows you’ve taken the time to check out their profile and share a common interest.

You can start by expressing your gratitude for their interest in your content. Mention the specific post they liked and how it relates to your shared interests or professional goals. Remember, being genuine and friendly in your approach is vital. Nobody likes a pushy sales pitch right off the bat.

Here’s a template you can use to send personalized connection requests to people who liked your posts:

Hi [Recipient’s Name],

I hope this message finds you well. I wanted to take a moment to express my sincere gratitude for your interest in my recent post about [Mention the specific post they liked]. It’s always a pleasure to connect with individuals who share a passion for [Common interest or professional goal related to the post].

I noticed from your profile that we both have a strong interest in [Common Interest or Professional Field]. I believe that connecting with like-minded professionals can lead to valuable insights, collaborations, and networking opportunities. I would be thrilled to connect with you and learn more about your experiences and perspectives in this field.

Warm regards, 

[Your Name]

Automate LinkedIn Prospecting with Octopus CRM

Building Rapport After Acceptance

After your connection request has been accepted, the real work of relationship-building begins. Now, it’s essential to transition from a simple connection to a meaningful connection. 

To kick things off on the right foot, consider sending a warm and welcoming message. Take a moment to express your genuine gratitude for the connection and convey your excitement about the opportunity to get to know them better.

Begin by thanking them for accepting your connection request, and let them know that you value the potential for a mutually beneficial relationship. 

You can say something like, “Thank you for connecting with me. I’m excited to have the opportunity to connect and learn more about your experiences and insights”.

This initial message can set the tone for the relationship. It’s not just a formality but a chance to start a genuine conversation. 

To get the most out of this, try asking questions that let them share more about themselves, their career path, and what they’re passionate about.

For instance, you can ask, “I’m interested to learn more about your career in [mention their field or industry]. What inspired you to pursue it, and what projects are you currently working on”?

Continue reading or explore our article: Publish articles on LinkedIn.

Gradually Introduce Your Offerings

While building rapport, you can subtly introduce your products or services. 

But don’t rush into a sales pitch. Instead, focus on understanding your new connection’s needs and challenges. Then tailor your conversations and solutions to their specific situation. This approach positions you as a valuable resource rather than a salesperson.

Monitoring and Follow-up

It is good to continuously engage with your connections through meaningful conversations. Regular, personalized follow-up messages can help you nurture these connections into potential leads.

Use Octopus CRM Auto-Connect Tool


Consider integrating Octopus CRM’s Auto-Connect tool into your strategy. This LinkedIn lead generation tool can help you supercharge your LinkedIn lead generation process.

  • Octopus CRM’s Auto-Connect feature allows you to automate connection requests, saving you time and effort. With this LinkedIn automation software, you can create personalized connection messages that resonate with your target audience.
  • Segment your connections based on specific criteria such as industry, location, job title, or even shared groups. This enables you to target your outreach more effectively and increases the chances of connecting with valuable leads.
  • Use Octopus CRM’s automated follow-up feature to stay engaged with your connections. Regular, personalized follow-up messages can help you build stronger relationships and nurture your connections into potential leads. The best thing is that you can send messages on LinkedIn in bulk with Octopus CRM without compromising personalization.
  • Leverage the power of Octopus CRM’s analytics to track the performance of your LinkedIn lead generation efforts. Measure your success in terms of connection acceptance rates, response rates, and, ultimately, the conversion of connections into leads.

Learn more about how to use Octopus CRM for LinkedIn lead generation.


In the world of B2B marketing and sales, LinkedIn likes are your stepping stones to nurturing meaningful connections and generating valuable leads. Just follow the steps outlined in this article and harness the capabilities of Octopus CRM to transform your LinkedIn likes into a flourishing source of leads.

Remember, in the B2B world, leads are gold, and with the right approach and tools, you can easily turn LinkedIn likes into leads for your business. Your journey to LinkedIn success starts now, so go ahead and make it happen!