LinkedIn is a very effective way of getting more traffic. It has the tools you need to be able to get more exposure and reach a large audience quickly.
One of these tools is LinkedIn Pulse. This is a publishing platform that can be used alongside your current marketing strategies to boost your results.
Let’s take a look at how LinkedIn Pulse works, and why it’s a great idea to start using it.
What is LinkedIn Pulse?
LinkedIn Pulse is a newsfeed for LinkedIn members. When using it, users are able to self-publish content on the feed, and then other LinkedIn members are able to view it. Your audience can then read your posts, and like or share them with others.
It generates news stories, blog posts, and insights from both businesses and individuals. Members are also able to tailor their own feed to see more of the types of content they’re interested in, or they can search for stories by category, popularity, of a number of other options.
If you run a business, or you’re an individual trying to reach a wider audience, LinkedIn Pulse can be a great way to share information, build your reputation, and grow your audience or get more engagement from your existing readers.
Who uses LinkedIn Pulse?
One of the great things about LinkedIn Pulse is that it can be used by many different types of users for a range of purposes. That includes industry experts, thought leaders, B2B marketers, business owners, recruiters, jobseekers and more.
For businesses, LinkedIn Pulse can be used to build your reputation, reach a wider audience, develop more trust online, and, of course, reach out to professionals and potential clients. This is useful for B2B brands, in particular.
After writing an article on Pulse, all of your connections will be notified, which can help you to get your content to as many people as possible.
Some of the benefits of being able to do this are:
- It helps you to build credibility and show that you’re an expert in your field
- You can reach a wider audience or relevant individuals
- It allows you to manage your content marketing strategies without setting up a content management system
- You can use your articles to encourage more traffic to your website
How to Post on LinkedIn Pulse
So, you’re reading to start posting on Pulse. But what’s next? How do you use the platform?
If it’s your first time using LinkedIn Pulse, here’s a brief step-by-step guide to help you:
- Step #1 – Create your post
The first step you need to take is to create your post. To do this, start by logging into your LinkedIn account and clicking the pencil icon in the “share an update” box on your homepage.
Once you’ve opened the new post, you will then be able to upload your text, images, and videos as needed.
Alternatively, you can access this page by going to your “Interests” from the dropdown section in the main navigation. Then, select “Pulse”, which will take you to the Pulse homepage and you will be able to select “Publish a post” to add a post to your LinkedIn profile.
- Step #2 – Choose your topic
There are plenty of topics you could choose to write about. Maybe something you have a keen interest in, is an expert in, or something that’s relevant to your business or brand.
If you’re stuck for ideas, in the top left-hand corner there’s a tab called “Writing ideas” which will give you potential topics that are trending, or that might be of interest to your readers.
- Step #3 – Create an interesting headline
Your headline is what will help you to stand out; it’s a major factor in how much engagement you get from your post.
And when you get more clicks, that means that LinkedIn algorithm will display it to even more people. That’s why it’s so important to make sure your headline is attention-grabbing.
Make sure that you create a headline that captures your audience’s attention, that’s entertaining and interesting, and that will increase the likelihood of it being read and shared with others.
- Step #4 – Create your content
The next step is to create your content. When writing your post, make sure that your writing is authentic, interesting, professional, clear and concise, and free from spelling errors.
If you’re adding pictures or videos, you can add them to the post easily using LinkedIn’s create post feature. Make sure these are relevant and add value to the post.
- Step #5 – Use keywords to boost engagement
Using SEO (search engine optimization) can help you to reach a larger audience. And LinkedIn Pulse makes it easy for you to do this, as your audience can find content using filters.
By adding searchable words and key phrases to your post, you can make sure that your content is categorized correctly, making it easier to find and increasing the chances of it being seen.
In addition to this, you can add “tags” to your post at the end, which will determine how your post will be categorized. This will be shared with your network and anyone who searches for the category you have used.
- Step #6 – Promote your content
Lastly, after publishing your post, you need to try and increase your audience as much as possible. To do this, try and cross-promote it on your other channels to reach as many readers as possible.
You can grow your followers over time by repeating this process on a regular basis. Be as consistent as you can. It’s best to aim for one post a week, but if you choose a different time-frame, make sure you stick to it, as posting erratically won’t produce good results.
Using LinkedIn Pulse consistently can help you to grow your audience and achieve better results in your marketing campaigns.
By following the above steps, you can use it to effectively boost your engagement and reach more potential clients and customers.