As a LinkedIn user, you might have come across the term “Actively recruiting on LinkedIn.” And like any curious user on the platform, chances are you’ve wondered what this term means.
When you search for a job on LinkedIn, you can easily identify which companies are actively processing applications by looking for the “Actively recruiting” tag on job postings. This tag indicates that the employer is currently engaged in the hiring process and reviewing candidates.
However, it’s important to note that job listings without this tag might still be hiring, so don’t just dismiss them right away. The LinkedIn algorithm determines whether or not to place the “Actively recruiting” tag on the profile or job post based on factors like the company’s recent hiring activity and engagement with the platform.
As such, while the tag is a useful indicator, it’s always a good idea to apply to jobs that match your skills and experience, even if they don’t carry the tag, as opportunities might still be available.
We’ll cover everything about actively recruiting on LinkedIn and discuss how it can shape your recruitment strategy.
What Does Actively Recruiting on LinkedIn Mean?
When it comes to recruiting on LinkedIn, recruiters or hiring managers generally take two approaches: active recruiting and passive recruiting.
While it is a good idea to leverage both methods, in this guide, we’ll focus on the strategies and benefits of active recruiting.
So, what does Actively Recruiting mean on LinkedIn? When it says Actively Recruiting on LinkedIn, which is represented by a small green label, it indicates that a company or recruiter is currently seeking candidates for open positions.
LinkedIn actively recruiting involves proactively searching for candidates, such as when a company posts job listings to attract applicants. Another effective form of active recruiting on LinkedIn is through direct outreach, where you take the initiative to find, filter, and contact potential candidates yourself — essentially headhunting.
On the other hand, passive recruiting is when hiring managers or HR professionals remain open to being approached by candidates but aren’t actively searching for applicants for a specific role.
Each recruitment method has its own advantages and disadvantages, and understanding both can help you create a more comprehensive recruitment strategy.
Luckily, LinkedIn has a range of tools and indicators that help recruiters broadcast their hiring status.
The “Actively Recruiting” tag, for instance, is one such indicator that is visible on LinkedIn job postings and recruiter profiles. It signals to potential candidates that there are opportunities available within the organization.
Also, explore our article: LinkedIn Recruiter vs Recruiter Lite
The Importance of the LinkedIn “Actively Recruiting” Tag
This tag is powerful for both recruiters and job seekers. Understanding what is LinkedIn actively recruiting can significantly impact your approach to talent acquisition or job hunting.
For recruiters, it draws attention to their job postings, increasing visibility and improving the chances of attracting qualified candidates.
The Actively recruiting tag helps recruiters capitalize on the urgency of their hiring needs.
When a potential candidate sees that a company is actively recruiting, it creates a sense of immediacy, encouraging them to apply sooner rather than later. This can reduce the time-to-hire and ensure that recruiters don’t miss out on top talent.
On top of that, this tag can enhance the visibility of your job postings.
LinkedIn’s algorithm favors job listings with the actively recruiting tag, often ranking them higher in search results. This increased visibility can lead to a larger pool of applicants, giving you more options to choose from and improving the quality of your hires.
For job seekers, it acts as a green light, encouraging them to engage with the job listing or connect with the recruiter.
How Actively Recruiting Tag on LinkedIn Works?
You can’t manually add the “Actively Recruiting” tag to your job postings or profiles.
Instead, LinkedIn’s advanced algorithms evaluate your recruiting behavior and then assigns the “Actively Recruiting” tag accordingly. To qualify for this tag, it’s important to be mindful of your LinkedIn activity in the weeks leading up to your job postings.
How to Filter Actively Recruiting on LinkedIn
The first step in filtering for LinkedIn actively recruiting is to use the search bar at the top of the LinkedIn homepage.
Here, you can enter relevant keywords related to your industry or specific job titles.
Once you hit search, LinkedIn will display a list of results that match your criteria.
After performing a basic search, you can narrow down the results by applying specific filters.
LinkedIn provides a variety of filters, including location, company, industry, and experience level.
To specifically find people that are actively hiring on LinkedIn, you’ll want to look for the green tab next to the terms “actively recruiting” or “actively hiring.”
If you frequently search for LinkedIn actively recruiting roles, consider saving your search criteria. LinkedIn allows you to save searches and receive notifications when new jobs that match your filters are posted. This ensures you’re always up-to-date with the latest opportunities.
Another effective strategy is to follow companies that are known to be LinkedIn actively recruiting. When you do so, you’ll receive updates on their latest job postings and hiring initiatives. This keeps you in the loop and gives you a direct line to the most current openings.
What Are the Benefits of Actively Recruiting on LinkedIn?
From increased visibility to more targeted candidate engagement, the actively recruiting feature on LinkedIn can significantly enhance your recruitment efforts.
1. More Visibility
As mentioned earlier, the “Actively Recruiting” tag boosts the visibility of your job postings.
LinkedIn’s algorithm prioritizes jobs with this tag, ensuring they appear higher in search results.
This increased visibility can lead to more applicants, giving you a broader pool of talent to choose from.
2. Attracting the Right Candidates
When you’re actively hiring on LinkedIn, you’re not just looking for any candidate—you’re looking for the right candidate.
The “Actively Recruiting” tag helps attract candidates who are serious about finding a new opportunity. These candidates are more engaging and responsive, making your recruitment process smoother and more efficient.
3. Building Your Employer Brand
Having an actively recruiting tag on LinkedIn also contributes to building your employer brand. It shows that your company is growing and that you’re continuously looking for new talent.
This can make your company more attractive to potential candidates, as it signals stability and opportunity for growth.
4. Streamlining the Recruitment Process
The recruitment process can often be time-consuming and resource-intensive.
The “Actively Recruiting” tag helps streamline your efforts. This feature helps you focus on candidates who are most likely to be interested in your opportunities, reducing the time spent sifting through less relevant applications.
5. Competitive Advantage
Actively hiring on LinkedIn can position you ahead of competitors who may not be using this feature. This can lead to faster hires and better-quality candidates, giving you the edge you need to succeed.
How to Get the Actively Recruiting Tag on LinkedIn Jobs?
If you’re ready to start actively recruiting on LinkedIn, you’ll want to ensure your job postings are tagged appropriately.
But as stated earlier, there isn’t a simple button you can press to activate the “Actively Recruiting” tag on your job listings.
Instead, LinkedIn’s algorithm triggers the tag.
The algorithm monitors your recruiting behavior and activities over time. If it determines that you are genuinely engaging in active recruitment drives, the tag should eventually appear on your job postings.
Whether you’ll get the “Actively Recruiting” tag on your job posts depends on your recruitment activity over the past week.
Your Responsiveness to Applicants on LinkedIn
Regularly reviewing and responding to job applications is a key factor in signaling to LinkedIn’s algorithm that you are actively recruiting.
This means promptly acknowledging and replying to candidates who apply to your job postings, whether it’s to move them forward in the hiring process or to let them know their application is being reviewed.
Maintaining this level of engagement not only improves the candidate experience but also reinforces to LinkedIn that you are serious about filling the position.
The more consistent you are in your responsiveness, the more likely the algorithm will recognize your activity as active recruitment, which can help in earning the “Actively Recruiting” tag.
Your Outreach Efforts via LinkedIn InMail
Another vital factor the LinkedIn algorithm looks at is your direct outreach to potential candidates through LinkedIn InMail.
InMail is a premium feature that allows you to reach out to candidates who may not have applied yet but fit the profile of what you’re looking for. When you proactively send personalized messages to these candidates, you demonstrate that you are actively seeking out the best talent for your open roles.
This approach shows the algorithm that you are taking an assertive role in your recruitment process, which can increase the chances of your job postings receiving the “Actively Recruiting” tag.
Plus, this method can broaden your candidate pool, giving you access to high-quality candidates who might not have discovered your job listing otherwise.
So, in a nutshell, don’t just post your job and wait for applications to roll in.
Instead, take an active role by engaging with potential candidates and responding to their applications. Plus, send InMail messages to potential candidates who have the skills and experience you’re looking for.
The more proactive you are, the better your chances of getting the actively recruiting tag.
Why Recruiters Need to Use Octopus CRM
Octopus CRM for recruiters is one such tool that can significantly enhance your LinkedIn recruitment efforts. This all-in-one automation tool allows you to reach potential candidates through LinkedIn more efficiently and effectively.
Find the Right Candidates
Octopus CRM allows you to automate the process of visiting LinkedIn profiles. This means you can find candidates on LinkedIn faster.
You can easily set up targeted profile visits based on specific criteria, such as industry, location, or job title, and then let Octopus CRM LinkedIn automation tool identify the profiles of top talent without manually combing through countless profiles.
Automate Your Outreach
One of the biggest challenges recruiters face is the time it takes to manually reach out to potential candidates. With Octopus CRM, you can automate your outreach efforts, sending personalized connection requests, messages, and follow-ups at scale. This saves time and ensures you’re engaging with a larger pool of candidates.
Enhance Candidate Engagement
Octopus CRM helps you engage with potential candidates in a more meaningful way. You can create and manage personalized sequences, ensuring that your messages resonate with your target audience. You can use the built-in templates to tailor your outreach messages to the needs and pain points of your target candidates.
Track Your Results
As you know, recruitment is a data-driven process, and Octopus CRM provides the LinkedIn analytics tool for tracking your efforts.
The tool offers detailed insights into your outreach campaigns, allowing you to see what’s working and where there’s room for improvement. This can help you refine your approach and achieve better outcomes.
Conclusion
Now you know what does actively recruiting tag on LinkedIn mean? LinkedIn’s actively recruiting tag offers a range of benefits, from enhanced visibility to more targeted candidate engagement. While this tag can be helpful, waiting around for LinkedIn’s algorithm to tag your job post or profile as actively recruiting isn’t always the best option.
You can take matters into your own hands by directly reaching out to potential candidates. This hands-on approach can be especially effective if you’re in a hurry to fill a position.
Also, to capture the attention of potential employees, ensure that your job description reflects your brand’s values, making it compelling for your LinkedIn followers to apply as soon as they see it.
Another strategy is to research similar positions that other companies are hiring for. Analyze their job postings to understand what keywords, requirements, and benefits they emphasize, and use this insight to enhance your own listings.
And when you add LinkedIn automation tools like Octopus CRM to the mix, you’ll save yourself a lot of time. These tools let you put several repetitive LinkedIn actions and activities on auto-pilot.