OctopusCRM / Blog / How to Create a Portfolio on LinkedIn [4 Amazing Examples]

Last updated: September 20, 2023 2023-09-20T02:19:02+00:00

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Published by: Alexander Terez Reading time: 4 minutes

How to Create a Portfolio on LinkedIn [4 Amazing Examples]

Sometimes a simple resume does not cut it. A great way to stand out from the crowd and get noticed on LinkedIn is by using a LinkedIn portfolio.

Wondering how to add a portfolio to LinkedIn? This post has you covered! But first, let’s look at how the portfolio section on LinkedIn can play a crucial role in your professional outlook.

What is LinkedIn Portfolio?

A LinkedIn portfolio effectively makes your profile shine and showcases your work in an attractive and more practical way. This way, your potential clientele or employers can quickly understand what you do and how you can help them.

Ideally, a LinkedIn portfolio includes content that is meaningful to you and your target audience. This may consist of recent updates, achievements, previous experience, future plans, and more. It doesn’t matter if you are not accomplished in your work area; you can make your LinkedIn portfolio stand out in the crowd regardless.

A portfolio is pretty much like the “featured” section in your LinkedIn profile. It is a good idea to add samples of your work in this section so that anyone who visits your profile can get a sense of your practical performance in your profession. If your resume tells people about your work, a portfolio presents the practical side of your work.

Octopus CRM LinkedIn automation tool helps you to create the best portfolio which make you stand out from others. Reach out to our team to try our professional LinkedIn profile makeover service.

What to Showcase in Your LinkedIn Portfolio

Everyone has work samples. It may be anything from a picture of you receiving an award or a conference presentation to article publications and more. Think outside the box because the goal is to stand out in the crowd. Consider the strategies you used to resolve problems in your career or the extra work you did to boost your company’s bottom line aside from your everyday duties.

If you wish to showcase your work through your LinkedIn portfolio, keep the below pointers in mind.

Recreate a presentation you may have given in the past and post it on Slideshare to show that you know your way around presentations.
Create a sample report, flowchart, or summary to demonstrate that you have the necessary skill set for the job.
If you are working on a research project, ensure to include its outline. If you have completed projects, share their abstracts at the very least.
Compile a list of your favorite resources for research.
Create mind maps and project timelines to showcase your planning and management skills.

LinkedIn allows you to present and demonstrate your skills, experience, and knowledge. Never shy away from using it to your advantage.

What Media Can You Add to Your LinkedIn Portfolio

LinkedIn officially supports videos, images, audio files, presentations, and documents in certain formats. These include Word, Excel, and PowerPoint files, as well as pictures, screenshots, videos, PDF files, and more. You can add these files to the Featured section of your LinkedIn profile under each position listed in your experience and education section.

How to Add Portfolio Pieces to Your LinkedIn Account

Want to add portfolio to LinkedIn? Follow these steps:

Go to your LinkedIn profile and click on the Add section tab.
Choose the appropriate category under the Featured tab.
From the Featured tab, you can easily navigate the kind of content you wish to add to your LinkedIn portfolio, such as articles, posts, websites, media content, and more.
Alternatively, scroll down to the Featured section and make changes from there directly.

Make the most out of the Featured section on your LinkedIn profile by showcasing various kinds of content.

How Much Content to Share in Your LinkedIn Portfolio

LinkedIn gives you the freedom to add unlimited content to your profile. You can share as many files or links as you want. You can keep adding things to your portfolio as you advance in your career.

When adding content to your profile, however, include 2 to 5 items that give a general overview of you as a professional, your skillset, your brand, and more. Try to share various work details and multiple content types to entice your audience.

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LinkedIn Portfolio: 4 Examples

To better understand what types of pieces to add to your portfolio, here are some LinkedIn portfolio examples for your reference.

1. Trent Smyth AM

Trent is Executive Director at The Chief of Staff Association. As you can see, he has polished his portfolio section, making it so attractive with articles and visuals.

2. Hugh Briss

Hugh works as a consultant in the social media marketing niche. To draw his leads, he has added several of his published articles to LinkedIn as portfolio items.

3. Xand Griffin

Xand specializes in customer service in the marketing and advertising profession. She has added many of her strategies and publications to her LinkedIn profile, making her profile super attractive.

4. Jason A Miller

Jason is a content marketer at LinkedIn, besides being an author and a photographer. And his profile tells it all. From publications to evidence of his awards and honors, plus his photographs, Jason has uploaded enough portfolio items to stand out on LinkedIn.

Alexander Terez

Alex Terez, part of the Octopus CRM team since 2018, is our standout senior writer. He’s a pro in LinkedIn automation, lead generation, and sales strategies, known for blending thorough research with a light-hearted touch. His articles not only inform but also entertain, making complex topics easily accessible and enjoyable.

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FAQ

Can LinkedIn be considered a portfolio?

In addition to your resume, you can upload your portfolio to LinkedIn. While LinkedIn is different from a professional portfolio, it can showcase whatever you choose to add there, including your work samples, previously completed projects, and more. This gives anyone viewing your profile a glance into what you do.

How do I show my portfolio on LinkedIn?

If you are concerned about how to link portfolio to LinkedIn, here is a simple guide on how to go about it.

Head over to your LinkedIn profile and then to any module or section on your profile, you will come across a small square image with a tiny plus sign on it.
Click on the plus sign to add a link to your work or upload a work file.
If, by any chance, you are unable to see this option, click on the blue Display Your Work button. You will be asked to enter a URL and provide a link description. Use the Title space to describe the work you are adding to your portfolio.
LinkedIn will automatically pull an image from a recent post for the work when you enter the link; LinkedIn will pull an image (from a recent post maybe) for the work automatically.

How do I create a career portfolio?

Creating a career portfolio may seem daunting, but in reality, it’s so simple. Follow these steps to create a professional-looking portfolio that can draw attention and help you brand yourself on the network.

Collect examples of your work. This may include reports, surveys, evaluations, and specific materials you may have designed for a course or at your previous job. You may also include artwork, graphs, press releases, spreadsheets, and other documents that you may have completed. If you are currently involved in work, be it an internship or job, include it in your portfolio. Portfolios are an excellent way to showcase your creativity. Make sure that your portfolio is relevant to your job and skill set. The best part about portfolios is that no two portfolios are alike.
Pictures speak a thousand words. Visuals are the way to do it if you want to get your point across without getting inundated in writing a wall of text. Include photos of yourself working and give potential employers the chance to see you in action.
Make sure to include information about prestigious and successful companies that you have worked with in the past. This information may include brochures, products, annual reports, press releases, and newsletters. Use them to impress potential employers by letting them know you have a vital role to play in the company’s success.
Try to include any correspondence that you may have received in the past from previous employers, teachers, and mentors describing your skills and hard work. Having other professionals comment on your work makes a very sound impact on your profile. Try to add a sample of your work so potential employers can evaluate it for themselves.
Demonstrate your skills by adding links to projects you may have worked on. If nothing, make a comprehensive summary of the skills that you offer.
Create clear, concise, and organized documents to show you are serious about the job in question. Employers only see what you show them, so ensure your profile conveys the right message.

What is the purpose of having a LinkedIn profile?

LinkedIn is the world’s top social media platform to network with professionals, do prospecting and lead generation for your business, and explore job opportunities. It allows you to effectively showcase your professional work with the help of portfolio items. You can easily convey your experience and qualifications to potential recruiters by simply setting up a LinkedIn profile and messaging the recruiter on LinkedIn. Aside from recruiters, you can also attract clients and customers using the platform. Thus, there is mutual benefit for both job seekers and recruiters, plus sales professionals and clients.

Where do I add my portfolio on LinkedIn?

To add your portfolio on LinkedIn, go to your LinkedIn profile and click on the Add section. Head to the Featured section and select the Media tab. Select your portfolio and upload it. Once uploaded, click Save, and you’re all set. It is as simple as that. Once you have added your portfolio on LinkedIn, you are on your way to fully optimizing your profile.