The outreach on LinkedIn is set to become more competitive and nuanced in 2025.
If you want to make the most of LinkedIn prospecting, you need to have an up-to-date outreach strategy that embraces personalization, creative engagement, and automation. Also, the platform’s algorithm will reward more and more genuine engagement in 2025, helping you expand your organic reach without heavy reliance on ads.
Tips for LinkedIn Outreach in 2025
Below are some innovative LinkedIn outreach tips for 2025 that you may want to make a part of your strategy.
1. Hyper-Personalization
In the last few years, LinkedIn outreach has focused on personalization. This focus is set to intensify in this year and beyond.
Discover hyper-personalized outreach messaging, the new way to generate leads on LinkedIn smarter.
When it comes to personalization, it goes beyond adding your prospect’s name or role in your message. Hyper-personalization of your outreach should include more insights about your prospect, such as:
- Mentioning a shared connection or mutual group;
- Referring to a recent post, comment, or article your prospect might have shared;
- Highlighting their achievements, like a promotion or award;
- Addressing their pain points and providing value;
- Appreciating their volunteer work and the causes they care about.
Here’s an example of a hyper-personalized LinkedIn outreach message:
“Hi [Name], I noticed your recent post on sustainable marketing strategies and found your perspective on leveraging customer data very insightful. I’d love to connect and share my thoughts on this topic”
2. Genuine Engagement
Authentic and sincere engagement on LinkedIn is going to become more important for prospecting and lead generation this year.
So, before you reach out, spend time exploring a prospect’s recent activity, such as posts, comments, or shared articles. Then engage meaningfully by liking their content or leaving thoughtful comments that add value to the conversation.
If you see that they’ve shared a post on industry trends, you can respond with insights or questions that encourage further dialogue. These small actions demonstrate that you’ve taken the time to understand their interests and establish a natural context for your message.
Example:
“Great insights on the rise of biodegradable materials in packaging! I’ve noticed similar trends with several companies experimenting with algae-based alternatives. Have you seen any brands implementing this successfully? Would love to hear your thoughts.”
Also, once you’ve connected, do not immediately pitch your product or service.
Instead, send a personalized message that references your earlier interactions or something specific about their profile, such as a project they’ve worked on or a mutual interest. This creates a conversational tone, making your messages feel more human.
It is also a good idea to follow up with value, such as sharing a relevant resource, inviting them to a webinar, or asking for their opinion on a topic related to their expertise.
When you prioritize authentic engagement over transactional exchanges, it will help you build trust and increase the likelihood of a starting meaningful relationship.
3. Simplify Your Message
Keep your LinkedIn message concise and direct, avoiding lengthy introductions or jargon. Plus, your message should answer two important questions:
- Why are you reaching out?
- What value can you provide?
A clear and concise message increases the chances of your connection request being accepted and your messages being read and responded to.
4. Optimize Your Profile
Your LinkedIn profile is the first thing people check when you send a connection request. As such, it is essential to optimize your profile and tailor it to your outreach goals. Try Octopus CRM LinkedIn profile writing service to optimize your profile and visibility on LinkedIn.
Here are the key elements of your profile that you should improve:
- The headline should clearly state what you do;
- The summary or About section should highlight your expertise and include a call-to-action (e.g., “Let’s connect to discuss [topic]!”);
- Add a professional photo and background banner;
- Fill in your employment history;
- Add keywords to different sections of your profile.
5. Segment Your Prospects
Categorize your audience into different segments based on criteria such as industry, job role, or region. This will help you personalize your message content specifically for each segment.
For example, a marketing manager in tech may value tools that enhance campaign performance, while a healthcare professional might prioritize compliance and patient engagement.
Segmentation also helps with resource allocation, lead qualification, and engagement.
6. Use Multimedia
In 2025, text-only messages are going to lose some of their impact.
This means it is essential to add multimedia to your outreach messages. A quick personalized video, an image or infographic, or a voice note can make your outreach feel more human and increase response rates.
LinkedIn Outreach Secrets in 2025
Now that we’ve covered the tips for LinkedIn outreach, let’s check out the 2025 LinkedIn outreach secrets.
1. Use LinkedIn Events
Joining or hosting LinkedIn Events will turn into a great way to connect with potential leads. Engage with event attendees through comments, follow-ups, and event-specific messages. Doing so will create a natural context for starting conversations.
2. Polls and Surveys
LinkedIn polls are a great way to start engagement, which is why many sales professionals are going to use it as part of their outreach strategy.
Post a relevant poll to your target audience, then follow up with participants to share insights or discuss their responses.
For example, if your poll is about challenges in digital marketing, you’ll gather insights about the pain points of your audience. Based on the results, you can create tailored solutions and follow up with a personalization message.
3. Follow-Up with Value
Many outreach efforts fail because they stop at the connection request.
Once someone accepts your request, provide value in your first message. It could be a useful resource, a report, industry insights, or just a thoughtful question related to their field.
4. Focus on Engagement Metrics
Track how your messages perform in terms of opens, clicks, and replies. A/B test different aspects of your outreach to see what works best for different segments.
Automate LinkedIn Messaging in 2025
While manual outreach will still have its place in B2B sales, automation will transform LinkedIn outreach messaging campaigns in 2025.
However, as automation becomes more prevalent, the quality of its implementation will determine its success. The days of generic, copy-paste messages are long gone. Successful outreach campaign will come from tools that allow for hyper-personalization at scale.
The best LinkedIn automation tools will use AI to analyze profiles, tailor messages, and suggest optimal times for engagement.
For example, an automation tool can identify a prospect’s industry trends or recent achievements and then write and send thoughtful outreach messages, all in auto-pilot mode.
At the same time, over-reliance on automation without human oversight can backfire.
Platforms like LinkedIn are vigilant about maintaining authenticity, and spammy, overly automated messaging can lead to penalties or account restrictions. As such, you should use automation for efficiency while keeping your interactions authentic.
Use Octopus CRM for LinkedIn Outreach in 2025
Octopus CRM is a great solution if you’re looking for reliable software to scale your outreach on LinkedIn.
Octopus CRM LinkedIn automation tool allows you to automatically visit the profiles of your prospects, send connection requests and personalized messages, and even endorse skills to build rapport.
The smart follow-up sequences help convert prospects into clients without much manual effort.
You can create a customized LinkedIn lead generation funnel in Octopus CRM. Add, remove, and combine features easily and save your prospects in an intuitive dashboard.
Octopus CRM LinkedIn lead generation tool also allows you to bypass LinkedIn’s weekly invite limit and even message hundreds of 1st-level connections in bulk.
Conclusion
Outreach on LinkedIn in 2025 requires a thoughtful, targeted approach. From hyper-personalized messaging and multimedia use to automation, the LinkedIn outreach insights and tips provided in this article will help you create successful outreach campaigns.
Start applying these strategies today and make 2025 your most productive year for LinkedIn outreach yet!