A LinkedIn Life Page allows companies to build their “employer brand” on the platform. While it appears as a tab on your LinkedIn Company Page (under the Career Page), the life page provides you with more features and functionalities to showcase your company culture, attract top talent, and build trust with potential employees.
However, setting up a LinkedIn Life Page and making the most of it requires a bit of planning. This guide will help you set up a Life Page on LinkedIn. We’ll also cover its key features, benefits, best practices, examples, and more.
What Is a LinkedIn Life Page?
A LinkedIn Life Page is a section tied to the Career Page of your primary company page on LinkedIn. It allows you to spotlight your employees and workplace values. In other words, it’s a place where employees, followers, and potential leads get to see the human side of your business.
Life Page is all about people, it promotes what it’s really like to work at your company. Unlike LinkedIn business page, which is more about business updates and thought leadership.
For example, you can post photos of team events, employee stories, workplace perks, diversity initiatives, and community involvement on your Life Page.
Now, you might wonder: is LinkedIn Life Page free? Yes, it is. There’s no extra cost involved in creating and running a Life Page. All you need is an active company page on LinkedIn along with a Career Page, and you’re good to go.
The key features of a LinkedIn Life Page include:
- Customizable tabs that let you organize content by themes (e.g., diversity, leaders, career growth, cultural highlights, company perks);
- Employee spotlights to showcase individual stories;
- Video and image galleries for a more engaging, multimedia experience;
- Contact information;
- Employee testimonials.
How to Create a Life Page on LinkedIn
Setting up your LinkedIn Life Page isn’t complicated, but it does involve some work. You want to make sure your content feels authentic and reflects the real experience of working at your company.
Follow these steps to create a Life Page on LinkedIn:
- Log in to your LinkedIn account and head to your company page. You’ll need admin rights to make changes;
- Once you’re on the company page, head over to the Career Page. If you don’t already have a LinkedIn Career Page, you’ll need to add one;
- Access your Career Page in the super admin view and click on the Life Page or What We Do tab. This tab is typically in the left menu;
- In the upper right side, click on Create New Page;
- Add a cover image that represents your company culture;
- Write a short description of what life looks like at your organization;
- Next, set up the target audience for your new Life Page and click Save.
Congratulations! You just created a LinkedIn Life Page for your company.
Now, it’s time to set up your tabs.
You can add and organize your Life Page into different tabs based on what you want to highlight. Common options include “Diversity & Inclusion,” “Employee Stories,” and “Life at [Company Name].”
After your tabs are ready, the most interesting part begins, which is adding content to your newly created page.
Start uploading photos, videos, and employee testimonials. In doing so, stick to authentic, behind-the-scenes content. No one wants to see another stock image of people shaking hands.
Before publishing your content, review and confirm that the information is accurate, the visuals are high quality, and the overall message aligns with your brand. Then, click on Publish to make your content live for your target audience.
LinkedIn Life Page Specs
Before you upload any photos to your Life Page, keep these specs in mind:
- Main Image/Profile Banner: 1128 (w) x 376 (h) pixels;
- Custom Modules: 502 (w) x 282 (h) pixels;
- Company Photos: Min. 264 (w) x 176 (h) pixels. Recommended 900 (w) x 600 (h) pixels.
Follow these specs so your LinkedIn Life Page looks clean, professional, and visually appealing.
LinkedIn Life Page Best Practices
After your Life Page is up and ready, you want to make sure that your page doesn’t just sit there idle. Here are some best practices to get the most out of your page:
- Post photos, videos, stories, and testimonials of real people who actually work at your company. A developer debugging code at 2 a.m. tells a better story than a stock photo of smiling employees;
- Refresh your content to reflect current projects, new hires, or seasonal culture (e.g., holiday volunteering), and community involvement;
- Use different types of media, such as videos, images, and written content. People like variety and different formats will create engagement;
- Consider running a “Meet the Team” series where you feature different employees each month. This helps personalize your brand and gives job seekers a chance to hear from the people who actually work at your company;
- Respond to comments and questions. This builds rapport and shows you care;
- Encourage your employees to share the Life Page on their own LinkedIn profiles. This will boost your reach and build social proof;
- Potential clients may also check your Life Page to gauge reliability, so post a story on how your team’s expertise solves client problems:
- Regularly update the page with fresh content to keep people coming back.
The Benefits of LinkedIn Life Page
Why own a Life Page on LinkedIn when you can just post about your workplace culture on your regular company page? Sure, you can, but a dedicated page on the platform offers some unique benefits.
For starters, it builds your brand as an employer. Candidates researching companies often check out their social presence. A vibrant LinkedIn life page gives them a real vibe of what working for you might feel like.
Plus, it helps build credibility with potential employees. When job seekers see real stories from real employees, they’re more likely to trust your brand.
Moreover, a Life Page provides you with many exciting tabs and features to promote your workplace. These are not available on a regular company page or a simple career page.
A well-maintained Life Page can increase your overall engagement on LinkedIn, which can help with lead generation on LinkedIn as well.
How to Add Life Page on LinkedIn
If your company page doesn’t already have a Life Page, you may need to add one. But first, you need to add a Career Page under your LinkedIn Company page. Then access your company page as an admin to add a Life Page while following the steps we’ve covered above under how to create a Life Page on LinkedIn.
If you want to edit the Life Page on LinkedIn, go to the Page’s super admin view. From the left-hand menu, choose either “Life” or “What We Do.” Next, select the specific audience page you want to modify. Make the necessary edits, then save or publish your changes to apply the updates.
LinkedIn Life Page Examples
Let’s look at three best examples of LinkedIn Life Pages:
1. HubSpot
HubSpot’s Life Page shines with company spotlights, videos, employee testimonials and stories, and content that highlights their commitment to inclusivity, work-life balance, and professional growth.
2. Microsoft
Microsoft’s Life Page focuses on innovation, diversity, and employee perks. They use behind-the-scenes videos, company spotlights, and employee-generated content to give job seekers a clear sense of their company values.
3. Salesforce
Salesforce uses its Life Page to promote company spotlights, volunteer initiatives, employee achievements, and career development opportunities. It’s a great example of how to highlight both personal and professional growth.
Each of these examples does a great job of promoting company culture in an authentic, engaging way.
Conclusion
A LinkedIn Life Page is an excellent feature for building your employer brand and attracting top talent. It allows you to showcase your real employees, share authentic stories, and connect with potential talent on a deeper level.
Setting up and maintaining a life page doesn’t have to be complicated. Follow the steps outlined above, stay consistent with updates, and always prioritize authenticity over perfection.
Go ahead and add a Life Page on LinkedIn. Keep it fresh with new content and let your company culture shine.