Contributing to LinkedIn collaborative articles helps you build your credibility as a thought leader and reach a wider audience. Plus, it is a great way to engage in valuable discussions, showcase your expertise, and potentially earn a prestigious LinkedIn Top Voice badge.
But, how to contribute to collaborative articles on LinkedIn? What are the steps to add valuable insights to LinkedIn collaborative articles?
What Are LinkedIn Collaborative Articles?
First things first, what are collaborative articles on LinkedIn?
LinkedIn collaborative articles is a new, unique content format on the platform that allows you to co-create content with other LinkedIn users. This approach fosters a more well-rounded discussion on a specific topic, leveraging the diverse perspectives and experiences of each contributor.
Collaborative articles were initially started with the help of artificial intelligence. LinkedIn is now refining the feature, allowing everyday professionals like you to add their input to these articles.
Collaborative articles are about so much more than just teaming up with other people to write content. It also helps bridge connections, promote diverse expertise, and pave the way for professional collaborations
Whether you’re a seasoned professional or just starting your journey, LinkedIn collaborative articles allow you to share your knowledge, learn from others, and amplify your voice on the platform. It’s a win-win for both you and the broader LinkedIn community.
How to Write Collaborative Articles on LinkedIn
So, what are the steps to write better collaborative articles? How to contribute to LinkedIn collaborative articles in a way that makes you stand out and expands your reach?
1. Find a Collaborative Article
The first step is to find a collaborative article in LinkedIn Pulse that you’d like to add your perspective to.
Go to this link: https://www.linkedin.com/pulse/topics/home
There, you’ll find a curated selection of collaborative articles on various topics.
Browse through the diverse range of industries and niches on the right side of the screen to find content that aligns perfectly with your expertise or interests.
LinkedIn may also send you collaborative article notifications or invitations to collaborate. Plus, you can even find articles in your feed that are relevant to your skills or industry.
You may also want to use LinkedIn’s advanced search bar to find collaborative articles on a specific topic. Simply type in relevant skill keywords in the search bar and LinkedIn will show you Skills Pages having collaborative articles that address your exact needs.
2. Open and Read the Article
Once you find an article you’re interested in, click on the title to open it. However, it is not a good idea to just contribute to any collaborative article on LinkedIn.
Instead, choose an article that aligns with your area of expertise, industry, experience, or skills. Consider the following questions to refine your article selection:
- What are your areas of strength and knowledge?
- What current industry trends or challenges resonate with you?
- What burning questions do your target audience members frequently ask?
After opening an article, read the article thoroughly, including the contributions by other members
3. Write and Add Your Perspective
Next, click on Add your perspective or go to the section where you want to add your perspective to a collaborative article. You’ll see a box in each section where you can write your perspective.
Keep in mind that the success of a collaborative article hinges on the quality of your collaborators. As such, you should pick an article that has received substantial input from industry leaders or experts. Also, look for articles with collaborators whose areas of expertise complement yours.
While writing your contribution to a collaborative article, ensure your writing is clear, concise, and informative, adhering to the tone and style of the article. Plus, it should resonate with the target readers.
Here are some additional writing tips to keep in mind:
- Showcase Your Expertise: Weave in relevant data, industry insights, and personal anecdotes to establish your authority on the subject matter.
- Maintain Consistency: Adhere to the overall style guide established for the collaborative article (if available). This ensures a seamless reading experience for your audience.
- Provide Actionable Insights: Don’t just diagnose problems; offer practical solutions and actionable takeaways for your readers.
4. Edit and Post Your Contribution
Once you’ve completed writing your contribution, don’t publish it without revising and editing.
Editing ensures a polished final product free of errors and inconsistencies. Make sure to look for spelling and grammar mistakes. Also, double-check and verify any statistics you’ve included in your contribution.
After you’re satisfied with your final product, click on the Add button to add your contribution to the collaborative article on LinkedIn. Now, anyone who reads that article will see your perspective and engage with it by hitting the Like button or leaving a reply.
When Should You Participate in a Collaborative Article?
Consider participating in a LinkedIn collaborative article under the following circumstances:
- You Want to Expand Your Reach: LinkedIn collaborative articles are a fantastic way to tap into the networks of your collaborators, significantly extending your reach and audience base.
- You Aim to Establish Thought Leadership: Contributing to insightful articles alongside respected professionals positions you as a thought leader within your industry.
- You Enjoy Collaborative Content Creation: If you find the idea of brainstorming and co-creating content with like-minded professionals appealing, then participating in collaborative articles is a rewarding experience.
Conclusion
LinkedIn collaborative articles offer an excellent opportunity for professionals on the platform to showcase their expertise, broaden their reach, and solidify their positions as thought leaders.
Follow the tips and best practices outlined above to contribute to a LinkedIn collaborative article, get noticed, and expand your reach.